Black is not a color, but absorbs all the colors of the visible spectrum and reflects none. Joy is a feeling of great pleasure or happiness.

Black Joy looks like me, you, him, her & them. It knows no gender. Black Joy only knows prosperity in spite of white supremacy.

This brand is a hub for all things Black & Joyous

Our mission is to reinforce and promote positive black imagery. We are a brand by black people, for black people as a whole. We intend to be of service to our community and continue to help our people as best we can.